According to a report on Women’s Wear Daily (www.wwd.com) , Wal-Mart will be refocusing its women’s apparel away from the trendy Metro 7 line. It is all in an effort to restrategize and boost sales.
What does this mean? Well, I think it’s interesting to see the mass market’s defiance to the “overzealous push into more fashionable items”. Inspite of their strong penetration amongst hipsters/trendsetters/US Weekley readers, skinny jeans and bubble hemlines have failed to truly connect with the general consumer. In some odds ways, I commend the middle-aged woman from small Towns in Ohio standing up to Ghesquiere and Pilati’s frivolous whims. It’s 2006, we know what works and what doesn’t and even in the cyclical nature of fashion, I question if the everyday consumer will ever revisit robust shoulder pads and hoola-hoop bell bottoms.
As for the rest of us, those who have opted for the ‘Rachey-Ray-paced-race’ of fashion, this news incites a collective sigh of relief. I mean, if you spend $700 on the fugly Miu Miu pumps, you want them to say, “I’m a slave to fashion. And the best part? They’ve convinced me to pay for it, too.”
For more details, check out: http://www.wwd.com/issue/article/110568
Credit Photo: Walmart.com
what did they expect? it’s walmart, not saks!