Yves himself said, “I chose OPIUM for the name of this fragrance because I hope very much that it will diffuse through its incandescent powers, divine fluids, magnetic waves, the things that most appeal to the heart, the charms of seductions, which give birth to passionate life, when you fall head over heels, fatal ecxtasy…” For a designer whose latter work was largely obscured by the former, the spirit of the fragrance is ostensibly perennial.
With a history of never less than iconic faces - Jerry Hall, Kate Moss, Linda Evangelista, Sophie Dahl, and most recently Maria Carla Boscono - fronting the fragrance, the ads have always been a thermometer of ultimate luxury. The latest ad, featuring veteran Ma?gosia Bela looking eerily similar to Kate Moss, is a natural addition to the already impressive pedigree.
Photo: TFS
