Fashion Phonetics: Ines Van Lamsweerde & Vinoodh Matadin

Word: Ines Van Lamsweerde & Vinoodh Matadin, or Van Lamsweerde and Matadin (Dutch design duo allergic to boring)
Pronounciation: Ines (In-ez) Van (yes, like the gas-guzzling weapon of the suburban mom) Lamsweerde (lams-veerd) and Vin- (rhymes with sin) oodh (ood) Matadin (mat-a-din)
Why you should know the name? Their deliciously subversive work has appeared in French, Italian, British, and American Vogue as well as V Magazine, Self Service, W, Visionaire, Another Magazine, Arena Homme Plus, VMAN, Butt, and Fantastic Man. Oliver Theyskens loves them, they’re Dutch, and they’ve bearded Kate Moss.