Get ready for a trip of a lifetime, Sonia Rykiel for H&M will launch tomorrow at Paris’ Grand Palais with a fantastical Parisian world dreamt up by Rykiel and her team to celebrate her collaboration with H&M. Set to hit H&M stores worldwide on December 5, the Paris fashion show is pulling out all the stops to make it one of the most memorable H&M collaborations ever – if the model set featured in the video above is anything to go by.
To make things a little more web 2.0 the event will be streamed online hm.com/soniarykiel on Tuesday December 1 22:00 GMT/UMT.
Meanwhile get a closer look at the collection below, we’ve managed to get our hands on the official seven Sonia Rykiel for H&M advertising campaign images.
