Ad Campaigns


Alexa Chung for Pepe Jeans Spring/Summer 2010



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Her show, It’s on with Alexa Chung, may have been canceled but Alexa Chung is still hot property in the fashion world with Pepe Jeans signing up the British IT girl up for their spring summer 2010 advertising campaign. Photographed by Tom Munro, Chung is joined by male models Tom Guinness and Boyd Holbrook in the bright and airy campaign. We must admit, while we love Alexa Chung’s style, these images lack the sex appeal of previous Pepe Jeans campaigns staring the likes of Sienna Miller, Kate Moss, Daria Werbowy, Natalia Vodianova, Ashton Kutcher and soccer player Cristiano Ronaldo.

Images: TFS

By Helen - 12.17.09

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