Despite his S/S 2010 collection dubbed unwearable by Style.com’s Nicole Phelps, Bruno Pieters has shown his creative vision in his Spring/Summer 2010 advertising campaign. Never been one to follow the straight and narrow with his namesake brand, the Hugo from Hugo Boss creative director explores his creative side tapped Dutch model Iekeliene Stange for his S/S 2010 advertising campaign photographed by Frederik Heyman.
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