Three-Step Surefire Strategy to Attain Underground Cool Status
1. Hire everyone’s favourite Sassy Girl, Chloe Sevigny. Other considerations: Charlotte Gainsbourg (although Her Parisian pedigree makes her far too unattainable for a Sao Paulo denim line), Christina Ricci (a fellow LV starlet), or Clemence Poesy (but once again, the French bourgeoisie thing becomes such a hindrance).
2. Mimic various other designer ads - in this case Prada and Joop. The cool crowd’s rejection of all things mainstream is merely a red herring, Case in Point? The myriad photos on Facehunter of young hipsters in short hair fur gilets. “Prada Spurs Cat Skinning Trend”. I can see the headline now.
3. Light coloured denim. Look at Christopher Kane.


this chick is like the more overated public figure ever.
She has known how to build a retinue arround her inflated sense of sex (besides brown bunny what is there?)
She’s gorgeous as are the light colored denim
that’s funny. i thought at first that first pic was of SJP.
I remember reading years ago that Chloe refused to wear ‘high fashion’….implying any of these girls underground? maybe, Charlotte Gainsbourg like 10 years ago before every college hipster and their Nylon reading cousin saw TSOS or read some predictable 5:55 review in yet another ‘undergorund’ rag….least of all Clemency Posey. good one!
Oh, wow…she really resembles Raquel Zimmerman in the first picture– in another words, she does not look at all like Chloe. Did we just witness the magic of Adobe Photoshop, perhaps?