Celebrity Style, Spring/Summer 2008 Ad Campaign

Ellus Spring 2008 Ad Campaign featuring Chloe Sevigny


Ellus Spring 2008 Ad Campaign featuring Chloe Sevigny

Three-Step Surefire Strategy to Attain Underground Cool Status

1. Hire everyone’s favourite Sassy Girl, Chloe Sevigny. Other considerations: Charlotte Gainsbourg (although Her Parisian pedigree makes her far too unattainable for a Sao Paulo denim line), Christina Ricci (a fellow LV starlet), or Clemence Poesy (but once again, the French bourgeoisie thing becomes such a hindrance).
2. Mimic various other designer ads - in this case Prada and Joop. The cool crowd’s rejection of all things mainstream is merely a red herring, Case in Point? The myriad photos on Facehunter of young hipsters in short hair fur gilets. “Prada Spurs Cat Skinning Trend”. I can see the headline now.
3. Light coloured denim. Look at Christopher Kane.

10.31.07 | adrian


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