Gucci are touting their upcoming fragrance Guilty as the biggest ever. With a huge ad campaign and a commercial to go with it. A teaser trailer has been released, created by Frank Miller, the author of film noir-esque Sin City and stars the Evan Rachel Wood and Chris Evans. Are you looking forward to watching the whole video commercial? Do you think a glitzy film sometimes over hypes a fragrance making it not as lust-worthy?

Calvin Klein Underwear has nothing to hide, or to be more specific nothingtohide.com, a dedicated microsite that features three new videos starring acclaimed actress Zoe Saldana in support of the brand’s Fall 2010 global advertising campaign for Calvin Klein Underwear Envy. The site hopes to take their lingerie viral with Zoe features in three spots where she ‘uncovers’ and reveals and shares little known details about herself.

Can you believe that i-D magazine, the magazine best known for their winking cover girls (much like their emoticon-style logo), is celebrating 30 years this year? And they’re ringing it in with their 300^th issue featuring Kate Moss, Lady Gaga and Naomi Campbell – three of the fiercest women in fashion and celebrity culture right now. All three were photographed by one of my favourite phototgraphers, Nick Knight. Following the theme of Then, Now and Next, the three issues will kit news stands on 12 August, 23 September and 11 November to ring in Fall and Winter.

You’ve got to hand it to Victoria’s Secret, they know branding. And by snagging a lineup of some of the world’s most beautiful women, you almost forget what the ad is selling and you are willing to walk into their store and buy anything. After watching this behind-the-scenes video for the Victoria’s Secret Incredible bra, I’m convinced I want it. The lingerie giant called in Victoria’s Secret Angels Rosie Huntington-Whiteley, Erin Heatherton, Chanel Iman, and Candice Swanepoel to boast about the bra’s versatility and all around fabulousness.

I love. I want. Or is it just good advertising? Either way, if I buy a Victoria’s Secret Incredible bra, I doubt I’ll look like any one of those girls. Unfortunately.